Helping people through design.

Hello! My name is Alexey. I'm a UX designer, entrepreneur, and content creator. I design digital products and create videos on various design topics on my YouTube channel.

SINCE

2010

CLIENTS

100+

Projects

250+

Happiness Level

99.9%
Alexey Tretina photo
Alexey Tretina logo
Good design is all about people. If you don’t think about users, you are designing for yourself.
About

I was born and raised in Russia, and I've been designing user interfaces since the mid-2000s. My design career started by accident when I was introduced to 3D-modelling tools. I was so fascinated with its power that I started exploring all software for graphic design that fell into my hands. I began working as a freelancer wearing a lot of hats. Slowly my focus shifted from computer graphics in general to UX design.

Over the last 10 years, I've worked full- and part-time for various companies and startups. When I'm not designing something I usually play video games, watch football, or walk the streets of the beautiful city of Vienna with my wife and daughter.

Career

2022 – present, Morpher (Vienna, Austria)

Senior UX Designer

Helping to democratize trading by building the best investment app on blockchain technology. Morpher allows to short Tesla with just $1 on a lazy Sunday afternoon.

2021 – 2022, Upwork (Remote)

Senior Product Designer

At Upwork, I was working mainly on improving the Upwork Enterprise onboarding experience together with “Bring your own freelancer” client feature.

2020 – 2021, Combyne (Remote)

Product Designer

Was digitizing the usage of fashion through Combyne. Introduced the new onboarding for mobile apps and a couple of other big features for creating everyday outfits.

2018 – 2019, Kisi (Remote)

Product Designer

I’ve been working on Kisi’s cloud-based access control apps on iOS, Android, and web. The redesigned versions of the mobile app got high ratings in the AppStore and Google Play Market (4.8 and 4.6 respectively). The redesigned web app was also well-received by the customers. That success allowed the company to grow twice while I was there.

2015 – 2016, Accedo (Stockholm, Sweden)

UX/UI Designer

During my time at Accedo, I’ve been working on video apps across various platforms. I worked with multiple development teams to make sure the apps work and look consistent on all platforms (iOS, Android, Web, Roku, Apple TV). The OTT Flow app was nominated in 2016 in Sweden for its great UX.

Since 2010

Freelance UX Designer

Working with clients from all over the world on small and medium-sized projects. Helped dozen of startups to go from zero to an MVP, get funding and become successful products.

Work
Upwork
Upwork hired me in 2021 to redesign their enterprise solutions features.
The enterprise clients appreciated the redesigned onboarding process and the enhancements made for bringing their own freelancers to the platform. The onboarding completion rate has improved by 35%.
Testimonials
Alexey was a great part of the team and we would definitely hire him for Product Design work in the future. His skills are strong, communication is very responsive, he ramped up quickly to the work and delivered on time and with high quality.
Woman Portrait
Lisa Jacks
Alexey is an excellent designer. He listened to feedback and delivered awesome work on this project. Very responsive and quick turnaround.
Man Portrait
Kelly Cantwell
HireSuccess Co-Founder
A great designer that was easy to see eye-to-eye with on all things! He was able to improve upon any design given to him. Very adept at mobile UX. Will rehire soon.
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Gregory Hightower
on Upwork
Alexey was very responsive and we were happy with the designs he provided.
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Mike Edens
on Upwork
Great collaboration with Alexey to create some PoC concepts for an app we are working with. He was able to digest our poor hand-drawn mockups and develop a creative, yet brand-specific mockup that our team thoroughly appreciated. We look forward to working with him again in the future.
Man Portrait
Kabir Maiga
PassiveBolt Inc.
Talented designer - skilled, respectful, and responsive. Would definitely work with Alexey again.
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Wesley Hall
on Upwork
Alexey knows the respective mobile guidelines by heart, but he's not afraid of breaking the rules when he feels there might be a better solution. And when he does, he always makes sure his designs fit nicely into the overall picture. Great attention to details, fast-paced work.
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Artem Gapchenko
former colleague
Outstanding work and excellent communication. Met all design requirements and improved upon them creatively. Very responsive and professional. Would rehire and highly recommend.
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Robin Dixson
on Upwork
Already said everything about Alexey in my previous projects – a great designer period.
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Wendy Harris
on Upwork
Alexey was awesome to work with! Great designs, and always on time!
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Salvatore Garozzo
on Upwork
Alexey is a creative spirit who excites me whenever I have a chance to see his work. He is great at understanding the vision and design a solution to it which both works and beautiful. In addition, he has a great eye and care for detail which lets him keep the quality up in every effort.
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Osman Erdem Aşga
former colleague
Alexey was very professional and easy to communicate with. He was very patient with us as we were getting the project together. Great to work with.
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Linda Robichaux
on Upwork
Get in Touch

If you want to discuss an interesting project or you just want to say “Hi”, don't hesitate to use the contact form.

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