Alexey Tretina logo
UX Designer

I began my journey into design in the mid-2000s. Fascinated by creative possibilities of 3D, I explored various tools and suddenly started freelancing. Then my focus shifted to web design and UX. After that there was no way back. For the past 15 years, I've helped dozen companies and startups to enhance user experiences, build MVPs, and secure investments through innovative design solutions. When not designing, I make videos, read books, play football, and travel.

Alexey Tretina

Alexey
Tretina

SINCE

2010

CLIENTS

100+

Repeat Clients

68%

Revenue Impact

$200M+

2025 – Present, Tretina.co

Founder & Lead UX Designer

Growing a design service from scratch. You can make unlimited design requests for a flat monthly rate.

2022 – 2025, Morpher (Vienna, Austria)

Senior UX Designer

I have led end-to-end design initiatives, from user research to high-fidelity UI design, animations, and landing pages development. Collaborated closely with the CTO, engineers, and the marketing team.

2021 – 2022, Upwork (Remote)

Senior Product Designer

At Upwork, I was working on improving the Upwork Enterprise onboarding experience together with “Bring your own freelancer” client feature.

2020 – 2021, Combyne (Remote)

Product Designer

Was digitizing the usage of fashion through Combyne. Introduced the new onboarding for mobile apps and a couple of other big features for creating everyday outfits.

2018 – 2019, Kisi (Remote)

Product Designer

I’ve been working on Kisi’s cloud-based access control apps on iOS, Android, and web. The redesigned versions of the mobile app got high ratings in the AppStore and Google Play Market (4.8 and 4.6 respectively). The redesigned web app was also well-received by the customers. That success allowed the company to grow twice while I was there.

2015 – 2016, Accedo (Stockholm, Sweden)

UX/UI Designer

During my time at Accedo, I’ve been working on video apps across various platforms. I worked with multiple development teams to make sure the apps work and look consistent on all platforms (iOS, Android, Web, Roku, Apple TV). The OTT Flow app was nominated in 2016 in Sweden for its great UX.

Case Studies
Morpher
Over the course of three years, I worked with Morpher, a blockchain-based trading platform, to lead the design initiatives and build mobile and desktop apps. Morpher empowers everyday users to trade a wide range of assets: from stocks and crypto to luxury watches and rare collectibles, all without the complexity of traditional platforms.
View case study
Upwork
Upwork hired me to redesign their enterprise solutions features. Enterprise clients needed a new onboarding process and simplifying the process of bringing their own freelancers to the platform. As a result of work being done, the onboarding completion rate has improved by 35%.
View case study
Mana
Mana is a tool for effortlessly managing your schedules, events, and appointments. You can sync all your calendars inside the app and stay organized like never before. Merge all your calendars (work, social, family etc.) into one convenient hub.
View case study
Exploration

Dashboard elements for the hotel desktop app.

– We want an experimental mobile app UI, something non-conventional and fresh...
– Say no more!

Financial app UI kit.

Featured Video
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Testimonials
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Alexey was a great part of the team and we would definitely hire him for Product Design work in the future. His skills are strong, communication is very responsive, he ramped up quickly to the work and delivered on time and with high quality.
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Lisa Jacks
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Alexey is an excellent designer. He listened to feedback and delivered awesome work on this project. Very responsive and quick turnaround.
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Kelly Cantwell
HireSuccess Co-Founder
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A great designer that was easy to see eye-to-eye with on all things! He was able to improve upon any design given to him. Very adept at mobile UX. Will rehire soon.
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Gregory Hightower
on Upwork
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Alexey was very responsive and we were happy with the designs he provided.
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Mike Edens
on Upwork
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Great collaboration with Alexey to create some PoC concepts for an app we are working with. He was able to digest our poor hand-drawn mockups and develop a creative, yet brand-specific mockup that our team thoroughly appreciated. We look forward to working with him again in the future.
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Kabir Maiga
PassiveBolt Inc.
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Talented designer - skilled, respectful, and responsive. Would definitely work with Alexey again.
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Wesley Hall
on Upwork
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Alexey knows the respective mobile guidelines by heart, but he's not afraid of breaking the rules when he feels there might be a better solution. And when he does, he always makes sure his designs fit nicely into the overall picture. Great attention to details, fast-paced work.
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Artem Gapchenko
former colleague
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Outstanding work and excellent communication. Met all design requirements and improved upon them creatively. Very responsive and professional. Would rehire and highly recommend.
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Robin Dixson
on Upwork
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Already said everything about Alexey in my previous projects – a great designer period.
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Wendy Harris
on Upwork
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Alexey was awesome to work with! Great designs, and always on time!
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Salvatore Garozzo
on Upwork
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Alexey is a creative spirit who excites me whenever I have a chance to see his work. He is great at understanding the vision and design a solution to it which both works and beautiful. In addition, he has a great eye and care for detail which lets him keep the quality up in every effort.
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Osman Erdem Aşga
former colleague
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Alexey was very professional and easy to communicate with. He was very patient with us as we were getting the project together. Great to work with.
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Linda Robichaux
on Upwork
Get in Touch
If you want to discuss an interesting project or you just want to say “Hi”, don't hesitate to use the contact form.
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